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Now, to become more eco-friendly, the coffee chain is introducing colorful reusable tumblers that can brighten up any cold beverage.

This week, Starbucks quietly released a five-pack of reusable cups that change color when you fill them with an iced drink. The ombré colored cups are available at Starbucks stores in the U.S. and Canada, and they've reportedly already sold out in some locations.

Last year, in an effort to address environmental concerns, Starbucks pledged to phase out plastic straws from all of its stores by 2020. Now the coffee chain has set its sights on cups.

The company shared its plans to start trials for several recyclable and compostable cups at its annual shareholders meeting Wednesday. The announcement comes after environmental activists protested outside of its 2017 and 2018 shareholders meetings with a "cup monster" made out of its used cups.

Starbucks has long struggled with how to address the roughly 7 billion cups it uses every year, the majority of which end up in landfills. The current cup design for hot beverages uses 10 percent recycled paper material with a plastic lining, which makes it difficult — but not impossible — to recycle.

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